Director, Executive Producer
I build the production engine behind the brand: the systems, teams, and creative partnerships that turn ambitious ideas into world-class work.
My job is to make sure the creative vision makes it to the screen exactly as intended, and that the people making it had what they needed to do their best work.
I've spent 15+ years doing that at agencies and in-house brand studios, making campaigns across film, photography, digital, OOH, and experiential. That work taught me how to challenge a brief, protect an idea, and keep a production moving when everything is trying to slow it down.
At Circle, I came in as the first dedicated executive producer and built the global creative production function from scratch: team, systems, freelance roster, vendor network, and playbooks. That function powered every brand and product campaign the company made.
What I care about most is the work being right. Everything else is in service of that.
Building and developing producer teams across creative disciplines, setting clear expectations, supporting growth, and creating production cultures where craft and speed aren't in competition.
Evaluating, onboarding, and managing production partners that deliver consistently world-class work, building relationships that hold under pressure and flex with creative demand.
Designing the intake systems, workflows, and playbooks that bring order to complex creative output, from prioritization and scheduling through QA and final delivery.
Modernizing tools and workflows without losing craft, leading teams through that change with clarity so new ways of working stick and the creative bar keeps rising.
Deep experience across every format: film, photography, digital, e-commerce, social, animation, print, OOH, and experiential, managing production end-to-end at brand and enterprise scale.
Partnering with creative, brand, marketing, comms, legal, and product teams to turn ambitious briefs into realistic plans, holding the line on quality without losing sight of timeline and budget.
Applying AI and emerging tools to the operational side of production: timelines, budgets, resourcing, and vendor logistics, while keeping creative decisions fully in human hands.
"The best production leaders are invisible in the final work. What you see is the creative vision fully realized. My job is to build the conditions, the systems, and the team that make that possible, every single time."
Selected Work
A curated selection of production work spanning brand campaigns, fintech, streaming, consumer brands, and live entertainment, built to show range, craft, and the standard I hold every project to.
Circle · Brand Campaign
An eight-hour livestream for the Arc Mainnet launch that became the year's most-watched fintech livestream, drawing 1.3M views and 11.4M+ impressions across Circle, USDC, and Arc. Delivered end-to-end, from concept through final cut, as one of the team's standout wins of the year.
Circle · Documentary Series
A docuseries produced in partnership with TIME Studios, featuring Wyclef Jean. Executive-produced the series end-to-end, coordinating a multi-country shoot and talent logistics across every episode.
Circle · Brand Campaign
A campaign repositioning USDC as the digital dollar for everyday money movement. Led end-to-end production across film, digital, and social, managing director relationships, post, and delivery across multiple asset formats and platforms.
Circle · Brand Campaign
Circle's flagship brand campaign, built to establish the company's position in the global financial infrastructure conversation. Produced the full campaign suite, hero film through digital cutdowns, coordinating across internal creative, external partners, legal, and brand.
Current · Integrated Campaign
Produced and managed broadcast, digital, and experiential productions for Current's major brand initiative. Led cross-functional teams through a complex, multi-timezone production, aligning creative vision, business requirements, and delivery realities at every stage.
Circle · Documentary Series
A documentary series exploring how USDC is funding agroforestry projects in emerging markets. Managed production and distribution strategy end-to-end, navigating Circle's approval rights as a branded co-producer throughout the process.
Circle · Brand Partnership
Circle's first-ever brand partnership content initiative, developed with NASCAR driver Rajah Caruth. Managed the creative development process and brought on a trusted production partner to execute the concept while preserving brand integrity through the storytelling.
Circle · IPO Campaign
Directed production for Circle's NYSE IPO moment, delivering OOH, content capture, and two activations scheduled to the minute for launch day. OOH alone generated 222M+ impressions, and the NYSE asked to extend the installation due to its performance.
Dollar Shave Club · Global Campaign
Part of a broader global content operation spanning DTC, retail, PR, social, and influencer across simultaneous workstreams. Produced as Global Director of Production, managing creative, production, and post teams across regions and channels.
Netflix · Integrated Campaign
Integrated campaign work produced during agency production, delivered as part of a larger brand and content program. Managed end-to-end production from pre-production through final delivery across multiple formats.
Netflix · Integrated Campaign
Part of the same Netflix brand campaign series, produced in parallel with tight timelines and coordinated delivery across agency and client teams.
American Express · Live & Digital Series
Production for American Express's Unstaged concert series, a multi-format program spanning live, digital, and broadcast. Managed the full production scope from pre-production through post and final delivery across all platforms.
American Express · Integrated Campaign
Produced for American Express during my time at Momentum Worldwide, part of the agency's broader integrated production work for the brand.